Last updated: November 27th, 2025
Thank you for taking the time to read our Privacy Policy. At weAltura (“we”, “us”), your privacy and safety are essential to the experiences we create.We want you to feel fully informed about the data we collect, how we use and protect it, and the choices you have.
weAltura offers two different types of services, and have separated these services in order to make it easier for you to understand our privacy practices and exercise your privacy rights.
Each with unique purposes and data practices:
‘weAltura App & Platform' is our digital platform that helps explorers connect, join groups, discover routes, plan activities, and engage with the outdoor community.
'weAltura Academy' provides real-world educational clinics and mountain experiences led by certified guides and professionals. These activities require specific information to ensure safety, logistics, coordination, and compliance with outdoor regulations.
This Privacy Policy covers how we handle personal data for both services and explains your rights under the GDPR and other applicable privacy laws.
If you have any questions, you can contact us at: privacy@wealtura.com
1. The Data We Collect
We only collect information that is necessary to provide our services, improve your experience and keep you safe.
Information you provide
• Account information: name, email address, password.
• Profile details: activity preferences, interests, skill level, photos (optional).
• Communications: messages you send to our team or guides.
• Academy information: course enrollment details, emergency contact information, relevant health or fitness information you choose to share for safety purposes.
Information collected automatically
• Device information: type of device, operating system.
• Usage data: pages visited, features used, interactions on the app.
• Location (optional): only if you grant explicit permission.
Information from third parties
• Payment providers (if applicable in future stages).
• Guides and partners who help us run Academy events.
We never purchase personal data, nor act as a data broker.
2. How We Use Your Information
To operate and improve the weAltura platform
• Create and manage your account.
• Suggest groups, events and activities based on your preferences.
• Improve product features and user experience.
• Provide customer support.
To manage weAltura Academy activities
• Process registrations and communicate details about courses.
• Ensure participant safety and readiness.
• Coordinate with certified guides and instructors.
• Provide trip logistics and emergency procedures.
For communication and updates
• Send waitlist updates, product announcements and Academy information (only if you opt in).
• Respond to your messages.
For safety and compliance
• Verify guide identities.
• Ensure participant preparedness for high-risk activities.
• Comply with legal obligations.
We never sell personal data.
3. Sharing Your Information
We share personal information only when necessary to provide our services:
With certified guides and Academy partners
• To coordinate course participation.
• To ensure safety and legal compliance.
With service providers
• Hosting and storage providers.
• Email and communication tools.
• Analytics tools (e.g., Google Analytics).
These third parties act under strict contractual privacy requirements.
For legal reasons
If required by law or public authorities.
We do not share personal information for advertising or resale.
4. Cookies and Tracking
We use cookies for:
• essential site functionality
• analytics (e.g., page performance, traffic insights)
You can manage cookie preferences directly in your browser.
A full Cookie Policy can be added separately if needed.
5. Your Rights (GDPR)
If you are located in the European Union, you have the right to:
• Access your personal data
• Correct inaccurate information
• Delete your data (“right to be forgotten”)
• Restrict or object to processing
• Export your data
• Withdraw consent at any time
To exercise any of these rights, contact: privacy@wealtura.com
We respond to all requests within 30 days.
7. Data Retention
We retain personal data only as long as necessary:
• Account information: until the account is deleted.
• Academy-related information: until the event ends, plus a reasonable administrative period.
• Communications: until resolved.
You may request account deletion at any time.
We respond to all requests within 30 days.
8. Data Security
We take appropriate technical and organizational measures to protect your data, including:
• Encrypted storage
• Access controls
• Secure servers
• Regular security reviews
No system is perfectly secure, but we do our best to safeguard your information.
9. International Transfers
Some of our service providers may be located outside the EU.
When this occurs, we use:
• Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Other GDPR-compliant mechanisms
10. Changes to this Privacy Policy
We may update this Privacy Policy from time to time as we update or expand our Services. If we make material changes, we will post the updated Privacy Policy on this page with a ‘Last Updated’ effective date of the revisions. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Services.